Content writing is defined as the process of creating and publishing articles and other marketing material for online consumption. Content creators can be based anywhere and nowadays you can often earn money writing from home.
What is content writing for?
People generally create content to inform, educate, or influence readers; to build brand awareness, enhance search engine discoverability, exude authority, generate leads or boost traffic. It can include scripts, speeches, social media, blogs, white papers, emails, newsletters and landing pages.
Researching your topic
Select an engaging angle to differentiate your article from the other estimated 2.3 million daily blogposts. Be distinctive and interesting – it can be a personal story or a controversial issue but shouldn’t just be entertaining or informative.
Create seductive headlines and introductions
Readers have short attention spans – typically 15 seconds – and headlines MUST grab their interest. Headlines between 14 and 17 words and short introductions of four to eight sentences tend to work best in generating shares, particularly those with an ’emotional’ marketing value. Before sharing or linking to your content, readers must feel able to trust it first, so your writing should be well-researched and using correct grammar.
Make content easy to consume and share
Create content that is easy to digest. Shareable quotes must be included to optimise search engine rankings.
Are you a good fit?
When looking for writing jobs, prepare a portfolio and familiarise yourself with search engine optimisation (SEO) fundamentals, keyword research and niche specialisation. Be passionate have a unique writing style and be responsive to feedback. If this sounds like you, apply to join Words of Worth today!