What’s the difference between keywords and stop words?

If you’ve started taking on writing jobs creating online content, you’ll likely come across two important terms – “keywords” and “stop words”. In this blog, we’ll define each in turn and discuss their role in writing SEO-friendly articles.

What are keywords?

Keywords are words that describe the content on a post or webpage best. They are usually the search term that clients you write for will want to rank for with their content. The aim is that when users search on Google for the keyword, they will come across the page or post you penned, driving traffic to the client’s website. For example, when writing for an electrician based in London, keywords you use might include London, electrician, electrical services, qualified electrical engineer, and so on.

What are stop words?

Stop words are not the same as keywords, but work alongside them. They are prepositions and articles that connect the keywords you use and allow you to create complete sentences that make sense. Some of the most common stop words are “in”, “for”, “an” and “the”, though there are many others you can use.

It’s important to understand that while search engines recognise keywords, they usually disregard stop words. This means that you can add stop words in between your keywords without them negatively impacting your SEO.

For instance, if your keyword is “electrician London”, you can add the stop word “in” to make a coherent sentence such as “For a qualified electrician in London, contact us today”, and it will still appear in results when users search for “electrician London”.

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