When you’re accepting writing jobs, you’ll sometimes come across well-covered topics. However, to pass copy checks and avoid plagiarism issues, it’s essential that the article you pen is new. When it seems like everything is written on a subject, consider these tips to create fresh content.
Research
The best way by far to find originality is to read up on your topic before you write. Rather than simply rewording another article to satisfy search engines monitoring for duplicate copy, get a grounding in your subject and write about it in language of your own.
Find a new view
Consider who you are writing for. What are the company’s unique selling points and who is its audience? View your subject through their eyes and use it to promote services or products and share information that is pertinent. You might be writing about a common topic, but giving it a specific focus will make it stand out from others.
Look for rare information
While it’s fine to mention the key areas involved in a subject, try and find details that are less well-known and interesting. Better still, consider the questions related to your topic that most people will want to know and do your best to answer them.
Content construction
How you deliver content can also keep it fresh. While simple and succinct language is best, don’t be afraid to stretch your vocabulary to make articles intriguing. Using subheadings to split your subject into easier-to-digest segments can make content more engaging, and the order you choose to supply it in can also add to its uniqueness.
If you’re ready to produce original articles that always answer the brief, apply to write with us today at Words of Worth.